AVOXI ECommerce Experience
Goal
Redesign the customer’s checkout experience to increase sales and revenue.
Role
Lead Product Designer
Softwares
Adobe XD | Invision | Photoshop
Duration
June 2018 - Nov 2018
Overview
AVOXI creates software solutions that give teams more control and flexibility over their communication needs. Their mission is to become the world’s largest supplier of phone numbers and help teams around the world communicate more efficiently. One of the major projects during my time there was to redesign their shopping cart checkout experience, where a customer can purchase a virtual number for their company/clients. My work is still live on their website and led to a 600% increase in sales conversion rate.
A bit about AVOXI
Leading communications as a service (CaaS) provider.
Serving global clients for 20 years in 160+ countries.
Offers virtual phone numbers and management platforms to meet the international calling needs and contact center requirements of its clients.
Since 2001, AVOXI has delivered voice over IP (VoIP) services to international businesses, spanning 6 continents and processing over 100,000,000 communication transactions per year.
Extensive portfolio includes virtual phone numbers, virtual number platform, virtual contact center solutions, SIP trunking, hosted IVR and cloud telephony services.
“Our mission is to tirelessly pursue our core values each and every day until we are the world’s largest supplier of phone numbers. ”
— David Wise, Chief Executive Officer and Founder of AVOXI
Shopping Cart Process
I was tasked with diving the shopping experience for an AVOXI customer into 4 easy-to-understand steps:
1. Choose Your Plan
2. Select Add On Features
3. Add To Cart
4. Complete PurchaseI worked with COO Barbara Dondiego, Senior Product Designer Pablo Torres, and CEO David Wise, as well as a team of very talented engineers to develop this product.
The flow went through many iterations before we arrived at the final design you see today. We also spent time monitoring user activity on the website and took note of how long they lingered on each page before completing a purchase. That helped us make necessary edits to the evolving design.
